Strategic Planning

What Is Strategic Planning?


  • Deciding how the organization should be positioned for the future
  • Pinpointing opportunities to seize and threats to eliminate, minimize, or overcome
  • Determining key organizational strategies, initiatives, strengths, and weaknesses
  • Translating future vision into organizational investments – when, where, how
  • Identifying emerging and obsolete expenditures
  • Aligning short-term decisions with long-term goals

What Is The Purpose?

  • Optimize resources - employees, time, money
  • Identify business group roles in achieving company vision
  • Clarify individual and team responsibilities in meeting strategic objectives, and assess the impacts on the organization
  • Articulate key stakeholders and strategic alliances, and their role in achieving the vision

Why Is It Imperative?


  • Directs attention above the fray of tactical day-to-day operations
  • Provides a foundation to link strategy to resource utilization
  • Enables congruent day-to-day decision making
  • Creates the blueprint for a "healthy" dynamic organization
  • Supplies the context for resilience
  • Enables individuals and groups to more effectively innovate, solve problems, and create synergy

What Are the Benefits?

  • Integrated ‘living’ blueprint for achieving the vision
  • Unified management team with a shared understanding of how to move the business forward
  • Maintain "cutting edge" capabilities and resources to thrive and attain future objectives